Instagram is one of the most widely used social media platforms in the world. Practically all types of businesses, in all sectors in of the economy, have been using this platform to generate leads, grow their lists of potential customers, as well as create engagement with their existing customers. And they do so for good reason; the brand-to-customers interaction rate on Instagram is 1.53% as compared to 0.04% on Twitter or even 0.10% on Facebook.
With that in mind, brands should make social media marketing on Instagram a priority if they are to grow their following and reach a wider audience. The same applies to real estate agents who want to grow their business on Instagram. Here are 8 tips to help realtors make noteworthy progress in their Instagram marketing initiatives.
Set Up a Free Business Profile
Unlike regular accounts, Instagram business profiles allow users to add more contact options such as a phone number, email address, and even the physical location of your business. For businesses, these contact options are not just mere text spaces you fill up, they are functional buttons with the potential to impact your business positively. For example, by clicking on the phone number button, customers can make a phone call and get in touch with you directly.
There are a few steps involved when setting up a business profile. First, after you sign up, you will be required to fill in a section explaining if you are a business. Here you get access to Instagram business tools to help you in the setup process. After you accept that you are a business, follow the prompts and make sure you fill in all the information and details about your business. After you are done, review your business profile and then tap done.
Create a Compelling Bio
Your Instagram bio is the face of your real estate business. This is where you make your very first impression when followers visit your page. Add an interesting bio, one that is compelling and engaging. This way, people will want to connect with you and follow your brand. As you write your bio, remember that you need to sound as genuine as possible in order to assure your customers that your business is credible. Explain exactly what you do as well as what you are selling to them. Your Instagram bio should at least include the following:
● What drives your business – it could be something like helping the community access better housing
● Your Niche
● Your physical business location
● Your real estate business contact information
● A link, if you have one, to your blog page or your real estate website
Optimize Your Instagram Page for Business
At this stage, I’m assuming you already have an Instagram business account. It’s important to note that your real estate Instagram account should not be used for sharing things that you would share on your personal account. Don’t go posting about your life experiences or photos about a weekend out with your friends. Remember, your Instagram page for the business should stay as a business account.
One of the benefits of having an Instagram business profile is that you are able to access Instagram Insights, an analytic tool that gives businesses data on follower demographics, visitor traffic, and corresponding actions. Marketers can use Instagram Insights to help them determine posts that are performing best, so that they can figure out the types of content they should be publishing.
Create Your Real Estate Campaign on Instagram
Instagram real estate campaigns are very effective in generating leads, traffic, and sales. Since Instagram is owned by Facebook, businesses have the chance to run ads and target audiences the same way they would on Facebook. And just as with Facebook posts, it is possible for you to boost posts on Instagram.
A good way to do that is to time this post boosting to run simultaneously with those on Facebook to maximize your reach. Ideally, on Instagram, the aim is to target an audience with the expectation that they might start following your Instagram account and eventually converting them to potential buyers.
Engage With the Local Community
Social media marketing is about engaging with your prospects. Having a conversation with your followers leads to interactions that make your followers feel valued and appreciated. When they send you messages or comment on your posts, try being polite and replying to their comments.
It is also recommendable that you start engaging with other accounts even when they are not following you just yet. When you interconnect with these accounts, you allow your business to create visibility within your local community. In return, they will acknowledge your likes and comments and eventually start following you. Building your following will generate traffic and legitimacy to those who visit your Instagram account.
Always Upload the Highest Quality Images and Videos
The images, photos, and videos that you post on your Instagram profile should be able to tell a story. Although gaining followers is important, retaining those followers is equally important. And the easiest way to do that is by consistently posting quality images and videos.
Luckily, as a real estate agent, you don’t need to have the skills of a professional photographer to create stunning content. There are so many photo editing tools to help you design and come up with high-quality images that are appealing to your customers.
Make Use of Different Content Types
Content marketing is a marketing approach that focuses on creating buzz as well as distributing relevant, valuable, and consistent content with an aim to attract and retain a target audience. If you are to be successful in social media marketing you have to be creative in content creation.
While blogging is effective, there are other types of content such as long-form content, case studies, eBooks, and white papers, to help realtors connect with their customers. Using a variety of content types most often helps businesses reach out and connect with users in many ways.
Use the Best Real Estate Hashtags
While hashtags are highly effective in getting more likes, they are also powerful in helping brands connect with followers searching for the content you already shared. Available statistics show that real estate agents who know how to effectively use hashtags get over 12% more engagement with their content than those who don’t.
Instagram allows a maximum of 30 hashtags. For the most part, it is possible to increase engagement by increasing the number of hashtags you use. You can also try popular real estate hashtags such as #RealEstate, #Realtors, #YourNeighborhood, #LuxuryLiving among others.
Real Estate agents who embrace Instagram marketing have a chance at showcasing their solutions to their communities in a manner that gets the attention of those seeking housing in their locality. With consistency and continuous analysis of existing strategies, you have a chance to increase your sales volume through this platform.
Author Bio: Marquis is a writer, social media manager and SEO content marketer. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.