When you are in the business of real estate, one of the important skills required is the ability to create compelling property listings that sell properties quickly. There’s definitely serious power in words and those words should create a positive perception and include the right language to motivate people to visit your property.
Investors, real estate brokers, and those who are searching for a house are often the audiences you are writing for, hence it’s crucial that your listing not only grab but also hold their attention.
Here are tips to make your listings more appealing to serious buyers:
- Be unique
Most people have pre-conceived ideas about what a property listing is supposed to look like. These days, ads look so much alike that people tend to ignore reading them all the way through. The fact of the matter is, you don’t need to look like everyone else because blending with the crowd is one of the best ways to be forgettable. Think out of the box and be original! It will help make you stand out and you’ll attract the notice of more potential customers.
- Have a well-structured layout
Just like writing a well constructed paper, a strategic layout can be powerful. Remember, the layout of a listing can make or break its readability so better give it great consideration.
- Attention grabbing headlines
It is crucial that your listing has an eye-catching headline because in most cases, it’s literally your only shot at getting a buyer to notice you in a second’s notice. As they say, first impression is everything. Your headline can be dreamy, quizzical or straight forward, anything that would prompt a reader to read further.
- It’s all in the details
The next phase of your ad is the descriptive qualities of the property itself. Talk about the primary features of the property and highlight the main features. The first two to three sentences should include information that help get people through the door such as number of bedrooms and bathrooms, size of the Property, location, garage, etc. But remember to keep your ad short, so make every word count.
- Appeal to your readers’ emotions
Words can do an incredible job of selling real estate. Your job is to paint an irresistible picture with words and here’s where you can actually make them want to come to you. Guide them through the property as if they were actually there. Also make them envision the lifestyle that comes with the property. Give the reader an overall positive concept about the property.
- Provide the extra nudge
If your goal is to get a property sold fast, make sure you provide a sense of urgency in the ad. If you’re able to, add a special offer or promotion to make the listing stand out more, for the potential buyer get off the couch to come see it.
- Include quality photos
A great listing ad requires great listing photos. Pictures have the power to enhance your ad and if possible, consider using a virtual tour. This is most helpful when your classified ad is online and able to link to other sites. It’s also advisable to read on some tips on how to take better photos of a property.
- Set the right price
It’s critical to price your property at a realistic market-related value for a successful sale. If a property is overpriced, many buyers won’t even take the time to view it. To make the process and data gathering well done, ask the experts, let your real estate broker do the job.
It’s important that you’re distinctly clear to potential buyers why your property is an amazing opportunity and make them realize that your property is exactly what they need. There’s no need for exaggeration or tricks. It may take a bit of time in writing an effective and irresistible listing but it gives it a greater chance of being successful. Nothing worth it ever comes easy.