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15 Must-Read Real Estate Books for Brokers and Agents

Most of the time, the best real estate agents are honed by experience. Nonetheless, the field of real estate industry requires continuous learning and improvement which are not only discovered through experience. That is why a lot of books are being published which tackle the different aspects of real estate and how brokers could get the best out of their chosen vocation.

Hoppler listed the Top 15 must books written for the benefit of real estate practitioners.

  1. Real Estate Law in the Philippines

Author: Atty. Denny Milligan

Most books about  real estate are written in the context of the first world. To be knowledgeable on how real estate should be practiced in our country, brokers must familiarize themselves with the laws governing the business in the Philippines. This book contains provisions concerning Real Estate Contracts, Contractor Law, Regulation of Real Estate Agents, Duties and Liabilities of Brokers and Sellers, Zoning Law, Restrictions, Land Use and Environmental Law, Appraisals, Easements, Adjoining Owner Problems and Landlord-Tenant Law. In addition, jurisprudence decided by the Supreme Court which form part of our domestic laws are also included in this volume.

  1. The Real Estate Service Act of the Philippines

Author: Atty. Ariel Martinez

Now that being a real estate broker is considered as a profession and regulated by the Professional Regulation Commission and under a Real Estate Service Board, this book explains the provisions of Republic Act 9646 concerning the acts of real estate brokers, real estate appraisers, real estate consultants, real estate salesmen and even real estate assessors. The text also includes the important provisions of the Subdivision and Condominium Buyers’ Protective Decree 957 affecting real estate brokers and salesmen.

  1. Your First Year in Real Estate

 Author: Dirk Zeller

This book is a perfect guide for newbies in real estate. The author gathered the common mistakes being committed by beginners in the industry and complied them with the necessary guidelines on how to prevent them from happening. Know the basic steps on how to become a successful real estate professional before you even start!

  1. The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!

    Author: Gary Keller

This must-read book is helpful to both veteran and young brokers in the business. The author is one of the pillars of a prestigious brokerage franchise, Keller Williams. According to its avid readers, the text provides for the necessary steps on how to excel in your vocation as a broker. The book presents a new paradigm for real estate and would be a great source of advice if you are experiencing difficulties in the practice.

  1. Sell with Soul: The Smart Agent’s Guide to an Extraordinary Career in Real Estate

Author: Jennifer Allan

The author shares her tremendous experience as a rookie in the real estate industry and how she evolved to be successful in the profession. Real estate agents can surely relate to her experiences and learn a lot from her story and how she mastered the craft.

  1.  The One Minute Sales Person

 Author: Spencer Johnson

Written to entertain and offer practical suggestions for business and life, the author of this book is the same person who wrote the best-selling, Who Moved My Cheese? Learn a lot about sales minus the boring form of learning it through this parable-like narration.

  1. The E-Myth Revisited : Why Most Small Businesses Don’t Work and What to Do About It

Author: Michael Gerber

This book is a perfect guide to freelance real estate brokers or those who are planning to start a small firm. The author encourages small business owners to develop mechanisms in order not to contain the business revenue to themselves. Let the book inspire you to survive and grow as a small start up.

  1. The Plan-As-You-Go Business Plan

Author: Tim Berry

It is a common knowledge in the industry that brokers must be resourceful and smart in developing their own business plan in order to generate more income. The book encourages professionals to write business plans and start to love what they do instead of thinking merely of the necessity to do the job.

  1. Become Your Own Boss in 12 Months; A Month-by-Month Guide to a Business That Works

Author: Melinda Emerson

Written to help its readers plan and establish their own business through examples and advice. Learn how to manage your own affairs in real estate through this guide which is also plotted in a timeline of twelve months.

  1. Deliver the Unexpected

Author: Richard Robbins

Another amusing read which was written in parable-structured form following the story of Josh Abrams, a real estate practitioner who learned about wisdom in success after encountering challenges in delivering results while trying to keep his job.

  1. Drive

Author: Daniel Pink

An inspiring book dismissing the common belief that rewards such as money would help motivate people to do their jobs. The author discusses in this written text that satisfaction and performance in work is rooted on the human desire to freely direct their lives in evolving and learning new things. Pink based his arguments on scientific research on human motivation which is hinged on three elements – autonomy, mastery and purpose.

  1. Little Red Book of Selling

Author: Jeffrey Gitomer

Easy to read guide on the principles of achieving sales by understanding the underlying concepts of selling and how it happens.  Learn the techniques from the author to inspire the real estate broker in you to excel in the business.

  1. The Power of Focus

Author: Mark Victor Hansen

The author lays down the different strategies in order to master one’s capacity to focus on given tasks. This is an important habit which must be practiced by real estate brokers since they usually practice flexibility in time unlike an 8 to 5 office work. Learning the technique on how to focus would be a great help in managing their time and letting go of things that hold them back.

  1. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Author: Chris Brogan and Julien Smith

This guide was written by two social media experts to guide you on how to build your brand’s influence by mastering online media tools in order to generate profit. Learn how to use social media to make a positive impact on your business and expand your network.

  1. Endless Referrals

Author: Bob Burg

The author prescribes how to improve your relationship with clients in sales to gather referrals and more customers in the future. The books provides for tips on how to maximize your contacts and create more opportunities for income.

They say experience is the best teacher. Although true, we cannot discount the fact that there are other things that you must learn in theory by reading books aside from experience. In the realm of real estate which is constantly changing, being able to see things in different perspectives would create a big impact on how to get ahead in your career. You can get more tips and good insights on real estate and investments through Hoppler’s blog.

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